Case study

Nicole Sheppard: A brand photography case study

One of my favourite projects to work on has been brand photography for Nicole Sheppard. Nicole is a psychodynamic life and business coach who wanted brand images for the launch of her new website. The brief I received from Nicole for this project was to take fun images in various locations, to bring out her authentic personality, fun character and her megawatt smile. She has been one of my favourite case studies.

How did I get to know what Nicole wanted?

Nicole and I had a discovery call that transformed into an hour-long phone call, during which we discussed themes, locations, and the possible outcomes she was looking for. Nicole really wanted to convey her natural, fun energy and infectious personality. It was during this call that I found out a lot more about Nicole and her coaching services. What she offers really resonated with me on a conscious level. Following this call, I shared a Pinterest board which we both added ideas to, so that we were on the same page in our thinking.

Time for the photoshoot… What were the details?

For Nicole’s four-hour photoshoot, we hired a meeting room with contemporary-style furniture to take some shots. We then took a walk through the vibrant streets of Brighton, onwards to Brighton pier and the West pier, stopping when we saw an opportunity to capture some images with a desired backdrop setting. In these varying locations, I took a variety of candid and posed photographs of Nicole in various outfits. I edited the photographs and delivered them to her via an online gallery, in colour and black and white. I delivered these images to her within 10 days of the photoshoot.

What were the challenges and how did we overcome them?

The main challenge we faced during this photoshoot was the timing. It was very close to midday and the sun was really bright and harsh when we began our photoshoot on the seafront. We had to demonstrate flexibility and move things around, concentrating on the indoor meeting room location. After a couple of hours, we were able to move outdoors again. The weather can often pose a challenge in photoshoots, but working around it is something I take in my stride!

Nicole’s coaching style and my endorsement of her brilliant services

Together, Nicole and I worked on changing my mindset in terms of self-worth and value. Through her methods of visualisation, breath-work and manifestation, I was able to look inwards at what was holding me back from being the creator I am in terms of making my business my full-time occupation. Once we identified some areas, it was a case of acknowledging some experiences in my past and allowing myself to be grateful for those experiences, rather than viewing them with regret.

By the end of our sessions, I had the tools to make some changes which enabled me to look forward to the future; a future of creativity and abundance! I cannot recommend Nicole highly enough. I believe I have removed all my self-imposed limitations and doubt. I now reject procrastination and feel free to fulfil all my dreams and goals.